CitationShares Re-launches As 'CitationAir by Cessna'
Sat, 10 Oct '09
Company Says The Change Ushers In "New Era" In Private Aviation Industry
CitationAir by Cessna, formerly CitationShares, revealed its new business model, branding and value proposition today, after a decade of expanding its range of services beyond the fractional share ownership model. The new positioning and evolved business model reflect the changing needs of private aviation customers and strengthen the alignment with Cessna, one of the most iconic names in private aviation that holds majority ownership and control over CitationAir. "This change is necessary because our customers have evolved, and so must we," said Steve O'Neill, the company's CEO.
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